My Journey

As a healthcare IT consultant...

After graduating from Duke University, I enjoyed an 8 year career as a healthcare IT and business consultant at two top tier consulting firms,   As a consultant, I gained invaluable skills and expertise helping large Fortune 500 companies grow, stay competitive, and restructure their organizations to respond to changing external factors, not to mention an obscene number of frequent flier miles!  I've managed large dispersed teams, negotiated contracts, and helped write industry White Papers about the changing healthcare landscape after the Affordable Care Act.  But as much as I learned in these 8 years, starting a company taught me just how little I knew about actually running a business from scratch.  

As a founder...

In 2014, I decided to take a leap of faith and start my own digital health startup. I participated in a pre-accelerator called  Groundwork Labs in Durham, NC. There I learned the Lean Startup Methodology and began working on the first of many, many business model canvases.  After Groundwork Labs, we applied for accelerator programs with funding.  We were lucky enough to get a final round interview at Y Combinator, which was an amazing experience, but unfortunately wasn't meant to be.  We did get into a couple other accelerators, and eventually decided to attend Blueprint Health in New York, an accelerator specifically for digital health technologies that focused on the unique challenges of selling in the health industry.  

I was able to take the skills and experiences learned through those programs to help grow my second startup, this time a consumer facing platform, and learned more about B2C customer acquisition and how to get rapid growth. They say a year at a startup is worth 5 (or 10!) years at a corporate job.  Along the way there have been some of the highest highs, and lowest lows (often in the same day!).  I've definitely learned my share of what not to do the hard way.  I approach everything I do as a test, even when it fails, it gives you information, and as such, I learned a lot!

As a business coach...

After launching two successful startup, Healthy Bytes, and TapGenes (which are both still in business today!) and helping them grow from product launch, to getting their first paying customers, then achieving over 5% weekly growth, I decided to start my coaching business.  As an entrepreneur/founder of an early stage company, I have had my hand in all aspects of the company.  I've done business model strategy, sales, business development, marketing, monitored weekly operations metrics and led the dev team.  I also know that being a founder of a startup is much more than these job roles, and often means doing anything and everything need to keep your business going.  I am now a mentor of early stage companies as part of the Groundwork Labs program, as well as a mentor in the Innovation and Entrepreneurship program at Duke University.  I've learned by doing, and now I want to share what I've learned with you.